Introduction:

Life incubator is an education organization helping people finding their life goals and living their dream life. As a freelance designer, my main duties include designing the Life incubator website, creating a new logo, and designing marketing materials.

Role:

Graphic Design

Web Design

1.1 Graphic Design - Style Guide

I believe that good designs come from a deep understanding of the business. According to my meetings with my client, life incubator was looking for designs that demonstrate creativity, innovation, and changes. Therefore, I choose yellow and purple as the essential colours of the design.
 

Primary Colour:

These colours are the dominant colours of the design.

Secondary Colour:

These colours are applied in gradients and illustrations.

Typography

1.2 Graphic Design - Flyer and digital banner
 
 

2.1 Web Design - Wireframe
 

2.2 Web Design - Mock Up